WAYMAKER
WayMaker 19: The Black Family Issue
A Gift of Hope
This latest WayMaker Journal issue leans all the way into Black family, centering therapist and content creator Keir Gaines and his family as they model love, healing, joy, and honest conversations in real time.
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Inspiring The Culture
WayMaker Culture
WayMaker isn’t just a brand—it’s an ecosystem of platforms designed to inform, inspire, and activate our community across media, events, and digital experiences.
WayMaker is the core brand—a movement committed to creating pathways, opportunities, and blueprints for Black success in life, leadership, and legacy.
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Legacy-focused storytelling and conversations -
Curated content for Black professionals and families
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Cross-generational leadership and mentorship focus
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Partnerships with brands aligned with Black advancement
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Integrated campaigns connecting print, digital, and live experiences
WayMaker Journal is our flagship publication—spotlighting stories of Black innovators, executives, creators, and everyday heroes shaping culture and community.
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In-depth feature stories and interviews
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Print & digital issues with timeless, evergreen content
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Topics spanning business, wellness, wealth, faith, and culture
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Opportunities for brand integrations and ad placements
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Distribution across events, digital platforms, and partner networks
WayMaker Men’s Summit and related experiences gather Black men and allies for two days of high-impact conversations, connections, and action around leadership, mental health, wealth, and purpose.
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Main-stage keynotes and fireside chats
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Teen summit and youth-focused programming
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Live podcasts, workshops, and masterclasses
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Curated networking and brand activations
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Sponsorship, vendor, and partnership opportunities
WayMaker Digital builds immersive online experiences—from websites and streaming moments to social-first campaigns—designed to extend our impact beyond the room.
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Web and landing page storytelling
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Live streams and digital event extensions
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Social campaigns that drive engagement and action
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On-demand content libraries and replays
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Data-informed strategies to grow reach and impact
WayMaker Media develops creative, strategy, and content that helps brands, leaders, and organizations speak authentically to Black audiences with excellence and intention.
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Brand storytelling and content development
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Video, podcast, and social media production
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Campaign strategy and creative direction
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Talent and influencer collaboration opportunities
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Custom media packages for partners and sponsors
Supported by the biggest brands worldwide
waymaker mens summit teen summit
Main Stage Experience
Powerful keynotes and fireside chats featuring leaders, innovators, and culture shapers sharing real stories, real strategies, and real inspiration.
Teen Summit & Next Gen
A dedicated track for young Black men to gain mentorship, tools, and confidence for school, career, and life.
Activations & Experiences
Immersive spaces—from gaming and health stations to photo moments and workshops—designed to engage the mind, body, and spirit.
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About WayMaker Media
Stories, Strategy & Spaces for Black Excellence
WayMaker Media is a multi-platform brand dedicated to amplifying transformative stories of Black leaders, creators, and communities through digital, print, live events, and original content.
From in-depth conversations to curated experiences and thought leadership, we create spaces where real stories inspire real moves—personally, professionally, and generationally.
Our Mission
To tell powerful, purpose-driven stories that equip Black people and communities to build legacy, wealth, wellness, and influence.
Collaborate with Us
We collaborate with influencers, celebrities, and leaders who want to turn their platform into impact—through content, conversations, and campaigns that matter.
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Meet The Team
Leadership Committed to Legacy
A small but mighty team of storytellers, strategists, and leaders, united by one goal: to open doors, create platforms, and amplify Black excellence across every space we touch.
Louis Carr
Founder & CEO
Louis Carr
Founder & CEO
Louis is the visionary behind WayMaker—leveraging decades of leadership and industry influence to open doors, create platforms, and build pathways for Black excellence.
Jasmine Jordan
Head of Sales & Communication
Jasmine Jordan
Head of Sales & Communication
Jasmine builds strategic relationships with partners, sponsors, and advertisers while shaping how WayMaker communicates with its community across platforms.
Travis Lloyd
Senior Technology Project Manager
Travis Lloyd
Senior Technology Project Manager
Travis oversees creative direction, visual storytelling, and production—bringing the WayMaker vision to life across web, video, and live experiences.
Christina Santi
Head of Digital
Christina Santi
Head of Digital
Christina leads digital content, social media strategy, and online storytelling—ensuring WayMaker shows up powerfully wherever our audience is.
waymaker
team
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{11} Contact Us
Want to work with us? Let's connect
Office Address
12/A, New Booston Tower, New York, US
Business Hours
Mon - Sat 8 AM - 10 PM
Sun 11 AM - 5 PM
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Delivered projects
70%
Returning Clients
90%
Success Rate
6%
Years of Experience
70%
Returning Clients
90%
Success Rate
6+
Years of Experience
390+
Delivered projects